Complete guide to Instagram 2022: step by step to use it well

Complete guide to Instagram 2022: step by step to use it well

Here is the ultimate guide to succeeding on Instagram.

Instagram is one of the fastest-growing social media platforms, if not the fastest-growing. In just nine months, its user base skyrocketed from 800 million to 1 billion.

In roughly the same period, the number of Instagram sellers grew by almost 7 percent. For comparison, Facebook only grew 0.5 percent, and Twitter declined  0.3 percent.

Do you want to know how to identify the best Instagram hashtags?

Here we tell you

It’s clear from the statistics that Instagram has had a significant impact on the way people and businesses function daily. It has become an essential entertainment, learning, communication, and commerce source.

But there’s a big hurdle for brands that want to jump on the Instagram marketing bandwagon. Many find themselves thinking, where do I start? It can be intimidating to read all the disjointed advice and resources.

Well, friend, we’re glad you’re here. This guide will take you through the ins and outs of Instagram marketing in an actionable and transparent way.

Complete guide to Instagram 2022: step by step to use it well

We will discuss the following:

  • An overview and definition of Instagram marketing
  • How to set up an Instagram business profile
  • Using Instagram Features to Build a Powerful Marketing Strategy
  • How to increase your followers and benefit from your efforts
  • How to Track Your Performance with Instagram Insights
  • Some great apps to help you along the way

Here we go.

What is Instagram marketing, and how can you use it for your business?

As one of the most popular marketing channels today, the platform offers many ways to reap its benefits. All you need is a good strategy and a little dedication to making it happen.

Instagram Marketing Definition

Instagram marketing is a type of social media marketing where marketers use the Instagram platform to promote their businesses. If “promoting your business” sounds broad, that’s because it is: Instagram marketing can involve several strategies and tactics to achieve all sorts of goals a business might have.

Looking at various ways to use Instagram for marketing, you can divide the activity into two main categories:

  • Paid tactics like advertising and influencer marketing
  • Unpaid tactics, such as creating organic content such as posts, Instagram stories, and comments, as well as interacting with other users’ content

Specific business goals might include:

  • Selling your products or services.
  • Gaining more followers and engagement.
  • Building relationships with potential customers and other brands.
  • Generally boosting a brand’s reputation.

A bit later, we’ll discuss setting goals and using specific tactics to achieve them.

Instagram Algorithm

You may have heard the term “algorithm,” which is widely misunderstood. You don’t need to be a master of the Instagram algorithm, but a basic understanding of it can help you reach your goals faster and with fewer headaches.

While some marketers believe that the Instagram algorithm is your archenemy, it is a friend. This is because its ultimate goal, like any other online algorithm, is to deliver relevant, entertaining, and engaging content to every user.

Algorithms do this by carefully studying the activities and behaviors of their users and then using this data to make informed guesses about what those users will want to watch in the future. If your content passes the “test,” you’re set for success.

We could go on for hours about the Instagram algorithm. Still, the main takeaway is that you should always focus on creating quality content that benefits your audience.

No spam posts or comments, and no content to create something. Be thoughtful and strategic while constantly asking what your audience wants and how you can serve them through your efforts.

Instagram Marketing Examples

Let’s look at some common Instagram marketing examples to get your creative juices flowing.

  1. Organic content

Organic content is a general term that describes non-paid content you post, such as photos, videos, and stories. These posts should be at the center of your Instagram marketing strategy because it will be much easier to make those sales if you can organically engage your audience.

Fitbit does a great job of promoting its product while offering its followers a “bonus” in the form of a Spotify playlist to listen to during their workout. The post features a fun image of a FitBit displaying Spotify playlists.

  1. Instagram Ads

If you’re looking to get cold, complex sales, Instagram ads are a more direct approach to Instagram marketing than organic content. You can run several types of ads, including image ads, video ads, carousel ads, story ads, and shoppable posts.

Image and video ads

These show up in users’ feeds the same way as other users’ organic posts, so your ads can be featured prominently in the user experience. As you may have guessed, a display ad refers to an ad that features an image, and a video ad features a video.

These ads include a call-to-action button that encourages users to take a specific action, such as:

  • Buy now
  • Reserve now
  • Learn more
  • see more
  • Contact Us
  • Send Message
  • Listen now

carousel ads

Carousel ads work similarly to organic posts with more than one image or video. They appear in a user’s feed alongside other posts, allowing you to display up to ten images or videos per post. The good thing is that each element can have its unique link to guide your users.

If you run a dropshipping store, you can highlight a few sale items and drive potential customers to your website to shop.

Story Ads

This is one of the best ways to sell on Instagram. Story ads are immersive, full-screen units that allow your brand to infuse creativity to make ads more engaging to your audience.

While image ads are likely to retain their top spot as Instagram’s most popular ad format, Kenshoo’s quarterly trend report reveals that Story ads are increasing.

According to the findings, advertiser share of ad spend on Story ads doubled year-over-year from nine percent to 18 percent in the second quarter of 2019.

Story ads appear between the Instagram stories of accounts that people follow. They can offer a positive experience to potential customers. They also feature a small “Sponsored” tag at the top right and a call to action at the bottom.

To make money from Story ads, run a campaign that promotes your product or service and adds a call-to-action at the bottom to encourage people to buy.

You can choose between ads to post an image or a video. Whatever you decide, make sure your story grabs attention to engage users swiping on your content.

purchasable positions

In 2018, Instagram released a great feature that allows people to purchase an item without leaving the app.

The core functionality of this new feature is called Instagram Shopping, which allows businesses to tag products in their Instagram content, after which potential customers who click on tagged items will be taken directly to the product page on the company’s website. Company.

Let’s say you’re a women’s accessories brand, and you have photos of a model wearing some of your products. Potential customers can tap to view items and then purchase them right in the app.

You can sell products through posts and stories once approved as a seller. There’s even an option to create an Instagram shop if you want to take things up a notch. Remember: you need a connected Facebook business account to use this feature.

You can read our beginner’s guide to shopping on Instagram if you’re new to this. It’s a deep dive into how the feature works, how you can integrate it into your Instagram marketing strategy, and how you can increase your visibility on the photo-sharing app.

  1. Influencer Marketing

Influencer marketing is one of the most popular social media marketing today. Instagram influencers have developed a dedicated, organic following based on their content niche. They exist in every industry, from fashion to technology to finance. And influencers, in general, exist on just about any social media platform you can think of.

When you can find the right influencers to match your brand, it can give you a massive boost in followers, sales, and overall brand recognition. The key here is that it is imperative to find the right influencers.

Set up an Instagram business profile

Before diving into Instagram marketing, ensure you have a good business profile, not just a regular personal profile. This way, you can reap the benefits of business features like ads and Instagram Insights, which we will discuss later in this post. Also, it is more credible in the eyes of your audience.

Let’s look at creating a business profile and some best practices that can turn a good profile into an amazing one.

How to create an Instagram business profile

To create an Instagram business profile, you will need two things:

  1. An Instagram account can be your existing personal profile or a new one you’ve created just for this purpose. We recommend creating a new identifier with your company name for brand recognition.
  2. A Facebook business page for your company. Instagram requires this for verification purposes, so go ahead and do one first. Here’s a step-by-step guide to creating your Facebook business page.

Without further ado, here is an overview of how to make an Instagram business profile:

  1. On your smartphone, sign in to Instagram with your business ID.
  2. Tap the circular icon in the bottom right corner. The screen will expand to show another menu. Tap “Settings” in the bottom right corner.
  3. On the Settings page, scroll down until you find “Switch to Company Profile.”
  4. Instagram will then ask you to connect the account to your Facebook Business Page and edit your business’s public contact information: email address, phone number, and location. This will be public on your profile, so please avoid adding private information.

And voila. You are ready to add some style.

What makes a good Instagram business profile?

When optimizing your Instagram profile, you must stay consistent with your brand. This means including the same colors, fonts, and images you have elsewhere, like your website and other social media accounts. This makes it easy for you to promote your business clearly and recognizably.

There are two main elements of your profile: your profile picture and your bio. For the photo, we recommend using your company logo. It helps brand recognition, which is why most companies use this technique.

For your Instagram bio, here are some tips to make sure you get some attention:

  1. Make it about your customers, not about your business. To do this, explain the benefits you are offering. Instead of saying something business-oriented, like “We post amazing travel photos,” the National Geographic travel account says, “It’s a big world. Explore it through the lens of our photographers.”
  2. Use it to promote any critical events or content being offered. Siteground does this by encouraging users to join an online marketing event in which Adrenalina participated.
  3. Encourage users to interact with your brand. Wayfair does this by asking users to share their style in an Instagram post using the branded hashtag #wayfairathome. In return, the company features some of these posts on your account.
  4. Include a link for users to explore. Your bio should lead users to experience your brand, whether it links to your website, a specific sale or piece of content, or a content aggregation tool like Linker. Ee or LikeShop. MVMT uses a shortened URL to link to your new Element remark line, which we recommend if your URL is long or nasty.
  5. Use emoji. You will notice that most brands that use Instagram for business use it. This is because emojis are a quick and visual way to get your point across. Not to mention, they’re super trendy. Bulletproof, a brand widely associated with coffee but does so much more, has a short and sweet description: “Coffee is just the beginning.” A single coffee cup emoji gets you home.

As you can see, there are many ways to build a stronger relationship with your audience through your Instagram profile. Just remember: you only have 150 characters, so use them wisely!

The Most Powerful Instagram Features for Businesses

Instagram has many exciting features that help connect users and enrich relationships. Even if you’re not a religious Instagram user, you’re probably familiar with the most popular ones.

Let’s look at some features that can help you boost your Instagram marketing strategy.

Instagram hashtags

It seems like hashtags are pretty much everywhere on the internet these days. When applied to your marketing strategy, Instagram hashtags signal to users that your posts are relevant to what they’re looking for.

Many users search for content based on hashtags alone. So if your posts are related to a trending topic, include the associated hashtag. This can help you get in front of the eyes of people who are genuinely interested in what you have to say.

You can search directly in the Instagram search bar to find trending hashtags and see the content others post.

Other excellent tools like Keyword Tool will generate hashtags based on your keywords. Many of these tools offer some results for free but require a paid upgrade for longer lists.

It’s also wise to create a branded hashtag and use it often. This hashtag can include your business name or the name of a particular campaign, event, or promotion.

Instagram stories

As of January 2019, more than 500 million people use Instagram Stories. The psychology makes sense: they’re a more exciting and temporary way to share with your followers since they can only last 15 seconds, disappear after 24 hours, and don’t show up on your main profile or feed.

Stories are a valuable addition to your Instagram marketing strategy, as they give you a chance to touch on things that are more timely or in-depth or don’t warrant a standard post.

Here are some ideas on how you can use Instagram Stories:

  • Answer popular questions within your company’s niche or about your company specifically
  • Show “behind the scenes” content so your audience can see how you do your thing.
  • Promote your content, such as a new blog, eBook, or infographic
  • Have a “takeout” where one of your employees (or an influencer) posts their content for a day
  • Poll your audience on a popular topic or ask them for feedback on your company
  • Run a contest or giveaway where you ask users to create a story post that tags your account or includes a branded hashtag

Men’s clothing brand Chubbies has a creative “Welcome Back The Weekender” series every Monday, featuring a compilation of stories that acts as a fun news show.

Be sure to account for the dimensions of your Instagram story, so your images and videos don’t look shaky to your viewers.

Instagram live

Just as the name suggests, Instagram Live is a feature that allows you to engage your audience in a “live stream” format in real-time. This is a handy feature if you are attending an event or discussing something timely or urgent.

The great thing about Instagram Live is that your story will appear first in your followers’ story feed, and they’ll also get a notification that it’s happening when they open the app. But with great power comes great responsibility: only use this feature if you have some great content to share, or you might turn users away for wasting their time.

IGTV

While each story can only be 15 seconds long, IGTV was made especially for long-form videos. These can be 10 minutes or up to an hour for accounts with more followers. You can think of it as the version of Instagram on YouTube.

IGTV allows users to search for videos that pique their interest and make recommendations based on their past behavior and activity. This helps ensure that audiences are engaged with the content they like.

If you’re starting, IGTV doesn’t necessarily suit your needs or goals. But if you are a media company or produce long videos, it can be a valuable tool to get your message across and engage your audience.

Create an effective Instagram marketing strategy

Like any other strategy, your Instagram marketing strategy will work best if you have a clear goal, choose individual tactics that will gradually build up toward that goal, and track your progress so you can adjust. Where needed.

And that is precisely what we will discuss now.

Identify goals and objectives.

Your goals and objectives are the pillars of your marketing plan. We like to follow the SMART acronym for goal setting:

  • SPECIFIC S: State the exact number and milestones rather than a vague target.
  • Measurable: Choose goals that are trackable and measurable with analysis and insights.
  • Unattainable: Be realistic. A million followers in a week will probably take a lot of work. ( Unless you’re an egg .)
  •  relevant: Stay aligned with your industry, business, and prospects.
  • Time-bound: Give yourself a time frame to accomplish the goal.

So instead of saying, “I want more followers,” try something like, “My goal is to gain 500 genuine followers in three months.”

Instead of “I want more sales,” try, “My goal is to make $1,000 in revenue from Instagram ad sales this month.”

And instead of “I want a more engaged following,” try, “My goal is to increase my engagement rate by 1 percent in six months.” 

Once you set a goal, it’s time to develop your Instagram content strategy.

Develop your Instagram content strategy

As discussed above, you have several post options to build your Instagram content strategy. Choosing the right ones largely depends on knowing your audience.

Ask yourself: What are the key demographics of my audience? What do they like to do, see and experience? What attracts and entertains them? How do brands build trust and motivate them to make a purchase?

You probably won’t know all these answers right away, which is normal. It is a learning process that you will master as you go along. But he’ll find that as he gains a laser-focused understanding of his audience and what makes them tick, his Instagram marketing strategy will work better and better.

Here are some tips for building a solid Instagram content strategy:

  • Make sure each post is aligned with your brand and aesthetic.

Keep a constant “vibe.” For example, if your brand is modern, ensure all your images are high-quality, evoking feelings of elegance and sophistication. Whether your brand is quirky or fun, Instagram is a great place to let your true colors shine.

Shoe company Allbirds knows their audience loves animals and memes, so they regularly incorporate them into their content strategy.

Like this post, which shows a photo of some lambs in sweaters with a caption that reads: “When the whole squad is in their fall fashions, it looks bad.” Pretty.

  • Get valuable information from your friends and enemies.

If you’re starting, it can be helpful to look at what other companies are doing. See top-performing posts from similar brands, your biggest competitors, leaders in specific niches, and the most popular accounts on the platform.

This competitive research will alert you to significant trends, best practices, and little-known tricks and Instagram hacks to take you to the next level.

  • Create a social media content calendar to stay up to date. 

Create a social media content calendar so you can always stay on top of your Instagram content strategy, making sure it’s consistent and consistent.

To get started, write all your posts for the next month, scheduling at least three posts a week. If you’re looking for inspiration or need help filling in all the spaces, take advantage of free templates that follow common post styles and popular posts from other brands.

If you have a few bucks, you can buy complete packages with several templates with consistent visual themes, like this 48-Template Instagram Commerce Pack from Tugcu Design Co.

If you want to stay on top of everything, you can use a tool like Later or Buffer to schedule your posts to auto-publish. We’ll cover some of these apps a bit later, but in the meantime, here’s a handy guide to scheduling Instagram posts.

  • Use Instagram Insights to track your performance.

Instagram Insights is a free tool available to everyone with a business profile. It gives you valuable insight into key performance metrics for your account, like how much attention your posts are getting and how engaged users are.

You can also view demographic information about your followers, giving you better information on how to find your target audience on Instagram. While this built-in analytics tool isn’t incredibly comprehensive, it’s fantastic to start with.

Now, let’s see some tips to get more Instagram followers.

How to get followers on Instagram

Do you want to know how to identify the best Instagram hashtags?

Here we tell you

How can I get more followers on Instagram?

It’s a question we get asked all the time. The Instagram algorithm rewards the interaction between you and your followers, that is, that they like and comment on your posts and that you reply to comments…

These are some of the methods that you can implement right now to increase your Instagram followers.

  1. Host a giveaway with another business

Partnering with another business to host a contest or giveaway can do wonders for your supporters.

For example, low-sugar chocolate brand Truth Bar partnered with Belgian sugar-free chocolate brand SkinnyMe Chocolate to host a giveaway that generated strong engagement.

The idea here is that if you have similar customer profiles, you will get high-quality followers. Require everyone who enters the competition to like the posts and take some secondary action, like a tag or a follow.

  1. Have a list of hashtags.

Use the most popular hashtags related to your content. You can write a maximum of 30 hashtags and leave them saved somewhere on your mobile. Then copy-paste each post of yours.

Vary from time to time these hashtags for more popular ones.

  1. Interact with other people.

Comment on other posts and leave likes on other people’s posts.

Build relationships with other people who interact with your posts. Nurture that relationship, so it doesn’t get lost.

  1. Republish content from other accounts

If you want to get a big following on Instagram, consider sharing other brands’ content on your account.

This is an innovative and natural way to get more exposure for your business. When you tag another business in your post and promote their content, chances are they will reciprocate.

In some cases, they will follow you and promote your business. And just as crucial, your followers will likely notice your profile.

We suggest you choose the app because it lets you quickly select the accounts you want to repost. Plus, it automatically tags the original profile, giving them credit for the content.

  1. Give and receive Instagram thank you messages.

Another version of the forwarding strategy involves yelling.

This is where you ask another company in your industry if they would like to publish your content, and in return, you publish theirs. The good thing is that you can give and receive thanks in several ways.

Digital camera brand Canon, for example, allows photographers who own a Canon camera to give it a shout-out using the hashtag #MyCanonStory in their post description.

Canon regularly returns the favor by sharing some of the most compelling work from these photographers. Here’s an example:

This brilliant Instagram marketing strategy benefits both the brand and its partners, who experience a significant increase in their followers and credibility.

You can learn more about thanks in our ultimate guide to Instagram thanks. All it takes is finding the right partners to offer a mutual value exchange.

  1. Let an influencer take over.

This is a popular tactic that connects your business with an influencer who is prominent in your industry.

For example, if you are in the business of selling athleisure, you might collaborate with an athlete or fitness model.

This will expose your business to the influencer’s followers as they announce the Instagram acquisition in the days leading up.

You can find relevant companies and individuals to partner with by signing up for influencer marketing platforms. These online tools automate the discovery, research, and reporting processes, allowing you to focus more on building influential relationships and planning memorable acquisitions.

  1. Write subtitles that move your audience.

Many people scroll through their Instagram feed when bored or walking through a mundane daily routine. You can attract and keep this audience following you by creating interesting captions on Instagram.

The goal is to convey the story or sentiment behind your video or image.

If the video or image is about a product, the caption is your canvas to fill out a short description of your item. Explain why people should care, and remember to include some emojis.

Posts with strong captions can help shape your company’s personality and story. The key is to create copy that encourages engagement and makes people realize they need what you’re offering.

Best Instagram Apps for 2022

Instagram offers many valuable tools and filters, but sometimes you need a little extra push to stand out from other businesses in a crowded feed.

Fortunately, plenty of Instagram apps are available to help you do that.

The best Instagram marketing apps will make your posts memorable, distinguishable, and shareable. While you may only be able to attract some 1 billion users, you should be able to attract the attention of those most critical to your business.

Whether you’re looking to create better images, schedule posts in advance, or remove inactive followers, we’ve rounded up the essential apps every business should add to its Instagram marketing toolbox. Note: Most of the Instagram apps in the list below are available for iOS and Android devices.

photo editing apps

There are dozens of flavors of photo editor apps to help you perfect your images. Some of our favorites include:

Snapseed  ( iOS and Android  )

Snapseed’s brush tool lets you adjust saturation, color temperature, and exposure, which is excellent for situations where you don’t want to enhance every detail of your image automatically.

VSCO  ( iOS and Android  )

VSCO is famous for its movie filters and editing features that often surpass Instagram’s built-in offerings in terms of creativity. You can use it to adjust contrast, enhance skin color, darken edges, and more.

Afterlight 2  ( iOS )

This app can add unique text and typography to your photos. This is an opportunity for you to create an advertisement for a product or promote a sale.

You can also download Instagram video editor apps to edit your clips. Thanks to features like clip trimming and noise reduction, you can create compelling videos without hiring a professional.

Apps Programming

Once you figure out the best time to post on Instagram, you can use scheduling apps to create and send more content to your audience. Here are our picks: 

Later  ( iOS and Android )

Later is extremely easy to use. Just load a media item from your phone’s library into the Later dashboard, and the scheduler will appear. You can also write a caption, tag the location where the image or video was captured, and tag other users’ profiles to increase the visibility of your content.

Hootsuite  ( iOS and Android )

Hootsuite’s “Compose” window lets you decide whether to post content now, save it as a draft, schedule it manually, or queue it for later. Other Hootsuite features let you measure content performance, follower growth, and more.

Sprout Social  ( iOS and Android )

Videos and images can be posted and scheduled directly from the Sprout Social mobile app. You also have access to various features, including a calendar that allows you to see all your scheduled social media content.

content applications

You must post content that stands out to get more followers on Instagram. That’s where content apps come in. Our favorites include:

StoryLuxe  ( iOS )

This is one of the best Instagram Story apps out there. You can use it to apply a variety of fancy filters, colors, textures, and templates to your Stories. Most of these are modern and creative, often inspired by film photography.

Design  ( iOS and Android )

The layout is a super smooth and feature-rich image mixer that instantly lays out up to nine images in various combinations to create a collage. You can select photos from your camera roll or capture them with the built-in image booth as you go.

Splice  ( iOS )

GoPro Splice comes with simple yet powerful editing features. You can combine your favorite images and videos into one cohesive media clip, then use the built-in music library and transition effects to create a masterpiece.

It’s worth experimenting with these apps and using Instagram Insights to monitor how they impact your marketing strategy. Use the ones that have positively impacted you in conjunction with other mobile marketing apps to grow your business. With all the amazing apps available on the market, you will surely get some good combinations.

Earn money with Instagram marketing

If you love being active on Instagram and having a decent number of engaged followers, you can make money from this platform.

While top influencers earn millions per post, even those with followers between 1,000 and 10,000 have the potential to turn Instagram into a healthy source of income.

To help you start, check out these three ideas to start making money with Instagram marketing.

  1. Sell your products.

You can start earning money by selling digital or physical products you make or buy from vendors.

Physical products require inventory keeping, so you’ll need to spend some money to rent a place to keep the items. However, only some have the startup capital or funds to rent storage space.

The good news is that you can always sell drop-shipped products. This technique allows you to sell on Instagram without having any inventory.

Once you have made a sale, the vendor will ship the ordered products from your facility directly to the customer’s home. You never have to worry about shipping, storing, or packaging your products.

  1. Sign up for an affiliate program

Alternatively, you can sell other people’s products as an affiliate and receive a cut. Many people and companies make money from Instagram in this way. Be sure to use relevant hashtags in all affiliate posts to reach more audiences that may be interested in accepting your offer.

Affiliates earn their reward via a promo code or trackable link (most Instagrammers include it in their bio) to ensure clicks turn into sales. You can use these eye-catching post ideas to ensure your content draws people to check out your affiliate product or service.

Find an affiliate program that pays the commission you want and is related to your business niche in some way. For example, if you are a veterinarian by profession, you can sign up for an affiliate program that promotes a particular pet food brand or supplement.

The best way to do this is to search for your niche or profession on Google, along with the keyword “affiliate programs.” A vet might search for “pet affiliate programs” or “dog food affiliate programs,” for example.

  1. Become an influencer

With an influencer status, you can start pitching brands to promote their products and services in your posts.

Businesses tend to partner with influencers to create sponsored content that helps spread the word about their offerings. Common types of content include an Instagram story or an Instagram post that explains the company or its products.

So once you’ve grown your follower count above a thousand and have a reasonable engagement rate, start your influencer outreach. The easiest way to do this is to send direct messages to brands that you think are relevant to your business. If you’ve seen them collaborate with other influencers at your level, they’ll be open to hearing what you offer.

Top influencers earn hundreds to thousands of dollars per sponsored story or post. You can earn thousands of dollars per month if you create one piece of sponsored content daily.

With all the new features and opportunities available on Instagram (and more to come), the platform is becoming one of the most popular channels for individuals and businesses to earn money.

Keep a small following from you from selling what you have to offer.

As long as you sell high-quality products, sign up for the right affiliate programs, and partner with relevant businesses, you’re on the right track to making money through Instagram marketing.

How to use Instagram via WEB

Did you know that you can use Instagram from your Web browser? You can use Instagram from Chrome, Safari, or any browser to, for example, upload photos that you have downloaded to your computer. In the next point, I explain how you can upload images from your computer.

To use Instagram from its website, you must go to https://www.instagram.com/, and that’s it. You can see the Stories of the people you follow and their publications; you can follow people, and you can post comments from the comfort of your keyboard… The only thing that “cannot” is post content.

I put it in quotes because, as you will see below, there is a method for you to upload the image you want (as long as you have it saved on your computer). The only thing you can’t do is post a video, but see how you can upload photos to Instagram from your computer.

How to upload photos to Instagram from your computer

Uploading photos to Instagram from the comfort of your computer is perfectly possible and is very comfortable because it allows you to write the text that accompanies said photo much faster.

The method is not complicated. Just follow these steps, and you will see how easy it is:

1) Using the Chrome browser, go to Instagram.com and log in on your computer.

2) Once inside, right-click on an empty part with no content and choose the inspect option.

3) A window will open below with some functions we can perform. Now we click on the three dots that appear on the right:

4) A menu will open where we can move that window that has appeared. By default, it appears below, but we are going to click on the icon that appears so that it is displayed on the right:

5) Then the window will move to the right, and we will click on the icon that appears as a mobile to show us the version of Instagram for mobile phones:

6) Next, we have to refresh the page so that the changes are updated and the mobile version of Instagram on our computer is complete:

7) Finally, we will have the complete mobile version of Instagram on our computer, with its ‘+’ symbol to add photos. To add photos we have saved on our computer, we just have to go to the download folder or where we have them saved, select one and drag it.

Harness the power of Instagram marketing

Instagram is an absolute powerhouse in the world of social media. For brands, there is endless untapped potential to grab attention, spur engagement, build strong relationships, and exceed those annual financial targets.

While it may seem like a vast and intimidating world, startups have nothing to worry about as long as they are constantly watching, listening, and learning as they go. If you start your Instagram marketing strategy with a growth mindset, you’ll find it easier and more lucrative as you go along. It also becomes quite fun if you play your cards right.

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