How to grow or gain visibility on Instagram 2023

How to grow or gain visibility on Instagram 2023

Instagram has become a key piece in many brands’ digital strategy and social presence, increasing their conversions, giving them visibility and building a loyal and engaged audience and network of followers.

Our account must grow to reach as many potential customers as possible. The greater our reach, the greater the opportunities we can generate.

If your presence on this social network is not good enough as you would like, it is time to start working on it. If you are wondering how to grow and increase visibility on Instagram naturally, you are in the right place.

There are many methods for your account to gain strength and greater relevance over time. So, whether you are looking for a way to gain visibility on Instagram after a long time managing the account or wondering how to grow on Instagram from scratch, this is your article. Without further ado, here we go!

How to grow or gain visibility on Instagram 2023

• How does the Instagram algorithm work?
•  How to grow on Instagram in 2022? 23 practical tips

How does the Instagram algorithm work?

Before reviewing the different actions we can apply to boost our account, I would like us to check how the new Instagram algorithm works since it will influence the organic visibility we achieve. To know how to reach more on Instagram, we first need to understand what the platform is based on to prioritize one account or another.

Instagram shows your posts based on the supposed interest they generate. For that reason, commitment and consistency are more important than ever. Creating exciting and valuable content has become a fundamental and essential premise to increasing visibility on Instagram.

So how does the new Instagram algorithm work? The academic definition tells us that an algorithm is software logic designed to solve problems. In the case of Instagram, its algorithm responds to users’ needs, showing them what they want to see.

Specifically, it uses the following three factors to carry out its function:

• Interest or engagement: is based on user interactions. Instagram predicts which posts they want to see based on previous behaviour on similar content (own or external). For example, involved users with similar profiles can see your account in the “Explore” section.
•  Relationship or relevance: evaluate the users who interact the most with your posts and vice versa, prioritizing these profiles when displaying your content. If you regularly interact with other users, there will be more chances that their posts will appear.
•  Post Time: Recent posts have higher priority than older ones. Therefore, the freshest content will always appear at the top above.

In addition, there are other factors to take into account. Instagram also revealed the following considerations:

• Frequency of use: People who use the app regularly will see more content than those who use it occasionally. If users spend little time on Instagram, the possibility of your posts being shown decreases.
•  Several followers: profiles that follow many accounts will see less content for each account. In other words, people who follow a few versions can see more posts per profile.
•  Time per session: Users who spend more time in the app can see more content. They will see many more recent posts since their feed will be regularly updated.

How to grow on Instagram in 2022? 23 practical tips

As I told you at the beginning of the article, Instagram is a platform with a lot of potential to increase your brand’s reach and reach potential consumers.

Given this, I present the 23 tips to grow on Instagram and improve visibility; I hope they help you!

1. Take care of the quality of your images or videos.

Instagram is a 100% visual social network; the video and the image have actual weight.

The reputation of your personal or business brand is at stake, depending on the quality of the image you upload.

Today it is optional to buy a professional camera to upload a good image. Depending on your smartphone type, you can get excellent results.

If you don’t have a good camera on your mobile, you can always go to image editing programs to correct those imperfections.

An essential tip is to know the size and measurements of social networks, in this case, Instagram, so that the result is optimal.

1. Focus on a theme

If you want your brand on Instagram (personal or business) to be recognized, you must refrain from diversifying the publications. Focus on a specific market niche so your brand is remembered for a particular specialization.

For example, suppose you dedicate yourself to the fashion world professionally or personally. In that case, it is better to focus on it to attract a quality audience that follows you for what you do and teach.

Diversifying your publications into several themes will be more challenging to grow since the user must be more explicit about what you do.

Finally, apart from your publications, a factor to consider is to let the user know what topics will be discussed in your account through the biography.

Having home insurance in the United States, the best options

1. Advertise on Instagram

Let’s remember that social networks live off advertising. Naturally, you can grow little by little. But if you desire to increase that growth rate, advertising is your ally.

If you are in a brand recognition process, strategically advertising on Instagram will help you give yourself that boost you desire.

For this advice, you need a professional, which is already an expense in your pocket but is an investment since it favours your company.

Even so, if you currently cannot afford to hire an expert, you always have the opportunity to take free courses to advertise on Instagram.

1. Create quality stories that add value.

More and more users spend time on Instagram Stories instead of browsing the feed. This channel is fresh and spontaneous, an excellent opportunity to get attention and be on top of the news.

So if your publications do not reach the desired audience and you want to gain visibility on Instagram, we recommend you reinforce your brand through Stories. 

But it doesn’t work with uploading anything. I have to confess: before, I only uploaded photos of plates of food to my stories until one day, I asked myself, “Do these photos add value to my community? “.

It is true that stories, or stories (whatever you want to call them), only last 24 hours, but if you publish content of little value during that time, your brand may be harmed. Some followers mute your stories or even stop following you if they don’t consider them relevant.

Stories are another means of communication, apart from the Instagram feed, with a tremendous ability to interact with your community.

Another point in favour of stories is that you can save them to highlights, which made them visible forever and preserved after 24 hours.

1. Use relevant hashtags

Using relevant hashtags increases the chances of visibility of your publication since they will impact users of a larger audience that you would not reach directly, which will contribute to being discovered by potential followers.

The key to using hashtags optimally is to be very selective about which hashtags to use and how many to use in each post. On the one hand, limit the number of hashtags you use and do not reach the 30 hashtags that Instagram allows; an average of 5 and 11 hashtags is acceptable to gain visibility. On the other hand, avoid hashtags that are very popular to make correct and effective use of this technique. For example, if you put the hashtag #Nike, you will be wasting time since it is a highly demanded hashtag, and your post will be eaten by other stronger accounts that use the same hashtag.

To avoid this, I recommend using other alternatives that describe your publication and are of interest to your audience (you should do a little research on hashtags related to your niche or sector); in this way, you increase the chances that your image will appear featured.

1. Get closer to your followers; they want to meet you!

Instagram is a social network, not a commercial one; For this reason, it is essential to publish valuable content with an intention that goes beyond generating sales.

Show your followers who you are and who is behind your profile! This is a fact that helps to generate a link between the brand and the end user. Interact with them and discover their likes, preferences, suggestions, and feelings. Could you get to know them and make them know you? When we give rise to an interaction, our engagement increases considerably.

Humanizing your brand will help build your followers’ loyalty, giving rise to a later relationship of more excellent value.

Also, don’t just lock yourself in your account and look at the posts of the people you follow; comment on them and interact with them. This method ensures that they see you 100%, but if you do it constantly, you will leave an impression on their mind. Using this method, when you post an image or video, you increase the chances that the people you have interacted with will return the favour by interacting with your posts.

1. Upload specific and quality content.

It seems obvious, but rushing can often play tricks and lead you to post-recycled content from your other social networks. Don’t fall for that mistake. It is essential to generate creatives specific to Instagram.

On the other hand, we advise you to identify the publications with the most likes and comments to recognize the ones that work best. This way, you will discover the taste and interests of your audience, focusing on similar content to achieve more excellent performance.

And finally, always ask yourself the same question before posting: is what I will upload to Instagram valuable content? If the answer is no, think twice if it is worth uploading that post.

1. Create a good description.

Although we are in a visual social network, the text or caption of the image plays a significant role. Could you take it?

It is the ideal place to captivate and tell a story that reinforces the image or video you publish.

Here you can tell your followers the sensations that the image conveys to you or be able to reinforce the message of the publication so that the user can delve even deeper into your story.

Also, if you are a business account, a good description can help you humanize your posts and make your posts more likely to be shared among your followers, which will help you get more reach on Instagram.

1. Post daily and at the correct times, but don’t saturate your audience!

If you post at times and times with a low percentage of online users, your content will receive less interaction, and Instagram will understand that you need to generate more engagement. This will penalize your future posts, causing a vicious circle.

On the other hand, if you post when more users are logged in, you will have a better chance of generating engagement. And how can you tell if your followers are online? Very easy. Analyze your Instagram statistics.

As you already know, when an Instagram user interacts with content, this activity is visible to their followers.

As for the publication rhythm, it is good to have a rhythm and a calendar of publications in your social networks, and doing it for Instagram is no less critical. But overusing posts can bore or burn out your community, which could lead to unfollows. Publishing daily is not synonymous with uploading content every hour. Publish frequently but, to the proper extent, constantly engaging and quality content.

So you know, neither too much nor too little! After analyzing the number of posts and their generated interest, you will find the ideal frequency. And, over time, you’ll hit the right spot for your audience.

Multiple tools, including Facebook’s own Meta Business Suite, allow you to schedule your posts so that uploading content on suitable days and times is much easier and more optimal.

1. Change your account from private to public.

If you want to grow on Instagram from scratch, one step you have to take is to move your account from private to public. How do you want people to start following you if they need to know what you offer?

In this article, I am talking about how to grow on Instagram fast, and if you have a private account, these tips will be of little use if you want to continue maintaining that privacy.

1. Collaborate with influencers

An excellent way to gain visibility on Instagram is to collaborate with influencers who work on the same or similar theme as yours. Otherwise, this tip will fail.

Influencers have a community that is very committed to them, and many of their followers will consider what they are told.

Therefore, creating a good strategy with the influencer and carrying it out can benefit both parties.

1. Accompany your text with emoticons.

Like it or not, emojis have become a mode of digital language. You can reinforce the message with an emoticon that represents your writing text.

They also add a visual touch to the text, but try not to abuse them or, if not, you will cause the opposite effect.

1. Respond to comments on your posts.

The first hour is essential for the Instagram algorithm. Depending on your post’s interactions, the algorithm will determine if it is an exciting post for your community.

For this reason, you must be as attentive as possible to the comments your followers leave you to respond to them.

It is a crucial detail to consider, but do not obsess either and do not stay glued to the mobile.

How to grow or gain visibility on Instagram 2023

1. Create a company account and start using Analytics Insights to see what works (and what doesn’t)

Whether you are a personal or business brand, I recommend creating and optimizing your company profile in both cases for the following reasons:

• You can know what type of posts have been most successful and which ones your audience likes the most.
•  You know the hours and days of the week your community is most active on the social network to make your publications and reach more people.

This allows you to analyze your actions to find turning points and improvements. You’ll have to measure and optimize to figure out the formula for success!

Knowing the habits of your audience and analyzing your content can help you create posts with greater engagement and interest. You can carry out these analyses in the feed and your stories. The options are endless!

1. Take care of your profile and biography.

Your Instagram account profile is your home. If you have it well cared for, people will want to enter it. That is why it is essential to customize the Instagram profile to appear attractive. Conveying a good image is something the possible follower appreciates from the first moment.

First, choose a good profile photo aligned with the rest of your social networks. Using your logo is an ideal option if you are a business Instagram account.

Second, add a worked Instagram bio, where you offer relevant information that shows your potential followers what they will find on your account, who you are, what you do or why they should follow you.

Finally, you can also add a link to your website, blog, or another of your social networks, facilitating access to your followers.

How to grow or gain visibility on Instagram 2023

1. Don’t use bots

If you’re thinking of using bots to auto-message you on other people’s posts, put it out of your head.

It is perfectly noticeable that they are bots. Instead of looking good and making the other person believe that you are interested in their publication, the most likely thing is that you will get them to block you so that you do not bother them again.

1. Follow hashtags

Apart from being able to follow users, you can also follow hashtags on Instagram. This way, you can interact with people you have something in common.

It is one more way to make yourself visible with people or brands with whom you share the same tastes: you increase the chances that they will visit your profile and, perhaps, decide to follow your page.

1. Collaborate with other brands.

By collaborating with other brands, you can reach a community interested in your content, increasing our brand awareness and visibility.

A prevalent form of collaboration is contested, but not all associations should involve a high cost or carry out actions on your Instagram account. You can collaborate in different ways!

The “mention by mention” practice is a clear example of this. It consists of reaching an agreement with an account with a theme similar to yours and, through a publication or a story, recommending each other to each other.

How to grow or gain visibility on Instagram 2023

1. Do sweepstakes and contests.

One answer a year doesn’t hurt… not two, three, or four! You will help create interaction and increase engagement. In the same way, with this action, you can get new followers and reach a new audience.

It is essential that what you raffle is related to the theme you promote in your account.

An example of a very simple and extended raffle is:

• For a person to participate, they must leave a like on the post, name several people, and follow your account.
•  Those people must share it in their stories for your brand to reach their community.
•  You set a giveaway end date.
•  And you use some tool to pick the winner randomly.

You can offer physical products in your giveaways. In delivering services, you can provide a free class for a specific time, a free audit, etc.

1. Optimize your username

If you enter a keyword in the username of your account, you will have a better chance of Instagram recommending you in its search results.

1. Geolocate your photos

A simple method to gain visibility and help you grow on Instagram in 2022 is to indicate the place where you took the photo.

In this way, for people looking for information about that place, your image will appear in their search results, increasing your brand’s visibility.

How to grow or gain visibility on Instagram 2023

1. Add an “Alt Text” to your Instagram posts.

Alt text on Instagram photos is a new feature with multiple functionalities. These attributes are on every website, and now, on Instagram too!

On the one hand, it acts as an “alternative” description for those with visual problems. You will be able to provide a context for them to understand your content, making your creatives (and even yourself) more accessible to many more people in this community.

And it will also help you boost your SEO strategy so that your photos appear in search engines. Then you will ask yourself: does Instagram SEO exist? Yes, that’s how it is. In the alternative text of your images, you should add good keywords. The ones that people would type into Google to find your photos.

1. Attract traffic from other channels.

We all know that there are countless social networks available. Why not take advantage of its potential? Delve into the world of Pinterest, YouTube, Flickr and Facebook (among many others), and link your Instagram content to these platforms.

You will reach and attract a much greater potential traffic volume. For example, you can advertise your Instagram profile on Facebook through a post with a redirected link.

Finally, we also recommend linking your account to other platforms or websites. For example, to your business or personal website, to your email, in press releases, blog articles, etc.

How to grow or gain visibility on Instagram 2023

Instagram is a straightforward and intuitive network to use, but, at the same time, it has its degree of complexity if we want to get the most out of it. In this article, I have shown you more than 20 tips to grow on Instagram and get many followers. You can start now.

In summary, the ideal is to generate and publish valuable content generating interest among your audience. But… what if this doesn’t work for you? Before starting new actions to improve, reviewing if you use Instagram most appropriately is essential.

Yo Como? Reviewing your rules and ensuring compliance. This social network provides us with a set of Terms and Conditions of Use to take into account to avoid algorithmic penalties. After checking that your performances satisfy what Instagram indicates and requests, it’s time to act!

Growing naturally on Instagram takes time; you don’t get results in the short term and often not in the medium term. There is no secret formula to increase Instagram without spending time and effort. But if you want to do things right and establish solid pillars around your brand on this social network,

HOW TO CHOOSE THE BEST CAR SHIPPING COMPANY

EASY DIY PROJECTS TO BEAUTIFY YOUR GARDEN

How to choose best pots for your indoor and outdoor plants

BEGINNER’S GUIDE TO HYDROPONICS 2023

How to grow or gain visibility on Instagram 2023